Posting to Instagram

Step-by-step guide for manually posting content to Instagram

This guide will walk you through the process of manually posting content from Quotient to Instagram.

Posting from Desktop

You can post directly to Instagram from your desktop browser:

1. Download Images: Hover over each image in Quotient and click the download button to save them to your computer
2. Go to Instagram: Open instagram.com in your browser and log in
3. Create Post: Click the "+" icon in the top navigation bar
4. Upload Images: Drag and drop your images or click to select them from your computer
5. Edit: Crop, apply filters, or adjust as desired, then click "Next"
6. Add Caption:
   • Click the "Copy Caption" button in Quotient
   • Paste the caption into the caption field
7. Add Details: Add location, tags, alt text, or other details as desired
8. Share: Click "Share" to publish your post

Posting from Mobile

Alternatively, you can post from the Instagram mobile app:

1. Download Images: Hover over each image in Quotient and click the download button
2. Transfer to Mobile: Transfer the downloaded images to your mobile device (via AirDrop, cloud storage, email, etc.)
3. Open Instagram App: Open the Instagram app on your mobile device
4. Create Post: Tap the "+" icon at the bottom center of the screen
5. Select Images: Select the downloaded images from your photo library
6. Edit: Tap "Next" and apply any filters or edits as desired
7. Add Caption:
   • Tap "Next" again to go to the caption screen
   • Click the "Copy Caption" button in Quotient
   • Paste the caption into Instagram
8. Add Details: Add location, tags, or other details as desired
9. Share: Tap "Share" to publish your post

Platform Tips

• Character Limit: Instagram captions can be up to 2,200 characters
• Carousel Posts: You can post up to 10 images in a carousel
• Image Ratios:
  • Square (1:1) works best for feed posts
  • Portrait (4:5) maximizes screen space
  • Landscape (1.91:1) is also supported
• Optimal Size: 1080x1080 pixels for square posts
• Supported Formats: JPG and PNG (GIF not supported for feed posts)

Best Practices

• Visual First: Instagram is a visual platform - high-quality images are essential
• Hashtags: Use up to 30 relevant hashtags to increase discoverability
  • You can put them in the caption or first comment
  • Mix popular and niche hashtags for best reach
• First Lines Matter: The first line of your caption appears before "more", so make it compelling
• Call-to-Action: Include a clear CTA, especially in the caption or first comment
• Location Tags: Add location tags to increase local discoverability
• Tag Accounts: Tag relevant accounts to increase engagement and reach
• Timing: Post when your audience is most active (check Instagram Insights)
• Stories: Consider sharing your post to your Instagram Story for additional reach

Content Types That Perform Well

• Behind-the-Scenes: Show the human side of your brand
• User-Generated Content: Repost content from your customers or community
• Product Showcases: Highlight your products in creative ways
• Tutorials: Share quick how-to content
• Quotes: Inspirational or industry-relevant quotes
• Lifestyle Content: Show how your product fits into daily life
• Carousel Posts: Educational content or storytelling across multiple images

Instagram Reels

For video content, consider using Instagram Reels:

• Length: Up to 90 seconds
• Format: Vertical video (9:16 ratio)
• Engagement: Reels typically get higher reach than static posts
• Music: Add trending audio for better discoverability