Posting to LinkedIn
Step-by-step guide for manually posting content to LinkedIn
This guide will walk you through the process of manually posting content from Quotient to LinkedIn.
Steps to Post
- Open LinkedIn: Click the "Open in LinkedIn" button in the post editor to open LinkedIn
- Copy Content: Click the "Copy Post" button to copy the text to your clipboard
- Start a Post: Click "Start a post" at the top of your LinkedIn feed
- Paste Content: Paste the content into the post box
- Add Images:
- If there are images, hover over each image in Quotient and click the download button
- Click the image icon in LinkedIn's composer
- Upload your downloaded images
- Review: Review your post to ensure formatting and images look correct
- Publish: Click "Post" to publish your content
- Character Limit: LinkedIn posts can be up to 3,000 characters
- Images: You can attach up to 9 images per post
- Optimal Image Size: 1200x627 pixels displays best on LinkedIn
- Supported Formats: JPG, PNG, and GIF are all supported
Best Practices
- Professional Tone: LinkedIn is a professional network, so maintain an appropriate tone
- Hashtags: Use 3-5 relevant hashtags to increase post visibility
- Mentions: Tag relevant people or companies with @ to increase engagement and reach
- First Lines Matter: The first 2-3 lines are visible before "see more", so make them compelling
- Engagement: Ask questions or include calls-to-action to encourage comments
- Timing: Post on weekday mornings (Tuesday-Thursday, 8-10 AM) for best engagement
- Document Posts: LinkedIn's document carousel format can be very effective for longer-form content
- Native Content: LinkedIn's algorithm favors native content over external links
Content Types That Perform Well
- Thought Leadership: Share insights and expertise in your industry
- Company Updates: Announce new products, features, or milestones
- Employee Stories: Highlight team members and company culture
- Industry News: Comment on trends and news in your field
- Case Studies: Share success stories and results
- How-To Content: Provide valuable tips and tutorials